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Keep Moving™ by 407 ETR
Participating in team sports promotes physical and mental well-being for kids while also building friendships, honing important social skills and boosting confidence.
Since 2015, 407 ETR has invested over $1,000,000 in local teams through our Keep Moving™ initiative. The program sponsors a wide variety of sports, including hockey, baseball, dance, soccer and swimming.
Highlights
Over 130
Youth teams sponsored every year
$850,000
Invested since 2015
Over 2,500
Kids supported annually
Team Spotlight
We sponsor over 150 teams each year. Here are some that are leading the way to drive more diversity and inclusion in sports.
Soccability Canada
407 ETR is the first-ever sponsor of Soccability Canada’s Blind Soccer program, which supports training camps and awareness-raising efforts. As part of the sponsorship, each player received a Keep Moving™ by 407 ETR branded audible soccer ball to help train during their off time.
“The support from 407 ETR is a huge help as we look to grow the sport of blind soccer in Canada. The future of blind soccer is really positive and it’s through the vision and support of companies like 407 ETR that we can raise awareness to grow the participant base and attract more fans.” Matt Greenwood, Executive Director, Pickering Football Club
Seaside Hockey
Seaside Hockey provides mentorship to BIPOC hockey players in the GTA. By removing financial barriers, the program fosters teamwork, sportsmanship and positive reinforcement in a fun, safe, inclusive environment.
Pickering Football Club
All are welcome on the pitch at Pickering Football Club; its All Abilities Program gives children and youth with intellectual and/or physical disabilities the opportunity to learn and play soccer with one-to-one support.
Peel Region Football
Peel Region Football provides youth athletes with a space to learn football, play at competitive levels and experience the benefits of teamwork. The organization subsidizes players who need financial assistance and provides nutrition help and tutoring services to athletes in need.
Apply for Sponsorship Funding
Eligibility
Team members must be between 4 and 18 years of age.
Your team must be based within 30 km of Highway 407 ETR.
When to Apply
Spring/summer applications are open from Feb. 15 to May 1 every year.
Fall/winter applications are open from July 15 to Sept. 30 every year.
Proud Diamond Sponsor of the 2025 Little Native Hockey League Tournament
The 2025 Little Native Hockey League Tournament is running from March 9 to March 13. 407 ETR gift cards are available to people who purchase a weekly pass at the tournament.
What you need to know
How do I receive a gift card?
This 407 ETR $50 gift card is limited to one per person. You need to purchase a weekly pass ticket to the LNHL tournament and show a valid ID proving you are above 18 years old.
How many gift cards can I activate per 407 ETR My Account?
You can activate a maximum of six gift cards per My Account. Any attempts to activate more will be flagged by the 407 ETR team.
When and where can I receive my gift card?
Gift cards will be distributed at the LNHL tournament games from March 9 to March 13, 2025.
What happens if I try to activate more than six gift cards?
Any attempts to activate more than six gift cards on one My Account will be flagged by the 407 ETR team.