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  1. Home

  2. Biodiversity

Bending the Curve for Biodiversity

An image of a monarch butterfly on some purple flowers

How 407 ETR is bending the curve for biodiversity

Land along roadsides and highways can be easy to ignore, but it can create rich, vital habitat for pollinators that are crucial to healthy ecosystems. We're committed to bending the curve on biodiversity loss, so in 2023 we committed to a three-year, $500,000 sponsorship with the Canadian Wildlife Federation (CWF) to support their Rights-of-Way as Habitat Program, restoring over 12 hectares—the equivalent of approximately 22 football fields—of pollinator habitat in municipalities along the highway corridor.

Monarch Habitat Restoration in progress

CWF’s Rights-of-Way as Habitat Program

The monarch butterfly is an iconic species whose eastern migratory population has seen an 80 per cent decline over the past 20 years. Populations of other pollinator species, such as native bees and moths, have also seen declines over this timespan. We're providing funding to CWF to restore monarch butterfly breeding and migratory habitat along the eastern population’s migratory flyway in rights-of-way (ROW), such as roadsides and utility corridors.

407 ETR’s sponsorship of this program has been a catalyst for this work expanding into the Greater Toronto Area (GTA), supporting both on-the-ground restoration and the development of a Community of Practice to share and build knowledge on pollinator habitat restoration over three years.

Restoration progress in the GTA

$500,000+

contributed to support the restoration program

15

ROW locations funded

15.8

hectares of pollinator habitat restored


Support pollinators with the best native species for your garden

Creating a pollinator garden is a great way to enjoy the outdoors and beautify our spaces. Plants native to your region have co-evolved with the wildlife of that area and are often their perfect food! They require less maintenance, are less susceptible to disease and pests, and many can produce colourful blooms.

Butterfly Milkweed

Butterfly Milkweed

Butterfly Milkweed is great for full-sun, dry areas with well-draining soil. It's a vital host plant for monarch butterfly caterpillars, and bloom between June and August.

Evening Primrose

Evening Primrose

Common Evening-primrose blooms from summer into fall. These flowers open in the evening, smell of citrus, and provide an important source of nectar for night-flying pollinators like moths.

New England Aster

New England Aster

New England Aster blooms anywhere from late summer to late fall, and prefer full sun and dry to moist soil. Nectar and pollen from these plants are an important fall food source for butterflies, moths, bees, and other beneficial insects.

Goldenrod

Goldenrod

Goldenrod prefers full sun and blooms in late summer and fall. They support bumble bee queens as they get ready to sleep over the winter, and monarch butterflies migrating south to their wintering grounds in Mexico.

Nodding Wild Onion

Nodding Onion

Nodding Onion prefers well-drained soil and full sun, and blooms from June to August. They produce nodding clusters of light purple flowers and, just like the onion and garlic you buy in stores, they're edible!

Pearly Everlasting

Pearly Everlasting

Pearly Everlasting is a great flower for tough spots, where the soil has been disturbed and is dry and hot. It blooms from June to September and is a host plant for the Painted Lady Butterfly.

Wild Bergamot

Wild Bergamot

Wild Bergamot are easy to grow and supports diverse pollinators. These flowers can bloom for a long time, from early to mid-summer into the fall. The leaves are edible and great for teas or cooking.

Common Milkweed

Common Milkweed

Common Milkweed likes full sun and will live in a variety of conditions, from sites that are a little moist to quite dry. They bloom between June and August, and are vital to monarch butterflies.

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